![]() ![]() ![]() Without a hefty marketing budget, it could be difficult for your brand to reach one million people via traditional advertising methods - plus, traditional ads don't allow you to target a specific group of people.Īlternatively, you could collaborate with a KOL who has one million followers on YouTube, Instagram, or another platform, and reach one million people who are specifically interested in your industry. Increase your own reach.Ī KOL can help ensure you're reaching the ideal target market for your brand - and, additionally, she can enable you to reach a much larger percentage of potential consumers than you might've otherwise. Since your KOL is well-aware of industry trends and uniquely engaged with the consumer market, she's more likely to help you identify areas for improvement in your current product or overall marketing strategy - so you'll get the most for your money if you use her as a collaborator, as well. With 82% of consumers saying they'd follow the recommendation of an influencer, it stands to reason a KOL could have tremendous impact on your bottom line.Īlternatively, your company might consider collaborating with a KOL to create an exclusive product - like "Champagne Pop" by Becca Cosmetics and Jaclyn Hill. A KOL can help you generate sales.Ī KOL can help you attract attention to a new product or raise awareness of your brand, both of which can help you boost sales. Since Arias' typically posts organic health and fitness content and has proven an expert in this realm, her fans are more likely to trust when she recommends your product. Rather than posting Facebook ads or cultivating a strong presence on Google, you might be better off reaching out to a KOL like Massy Arias, who has 2.5 million followers and posts content exclusively related to health and fitness. Your product is relatively niche, so you don't necessarily need to cast a wide net when attracting and engaging new leads. For instance, let's say your business sells organic smoothie products. Essentially, a KOL has done all the hard work for you - she's taken the time to engage with a specific, niche audience, and she's grown a community centered around a specific interest.Ī KOL is a particularly powerful opportunity to reach your ideal audience. Whether you're interested in boosting awareness or generating leads, a KOL can help you quickly identify and reach your ideal audience. A KOL can help you target your ideal audience. Benefits of KOLs for Your Marketing Strategy 1. There are three major benefits to using a KOL as part of your marketing strategy. Their authenticity enables them to have influence on the opinions and preferences of their audiences - which is why partnering with a KOL is a particularly powerful strategy for your brand. Since KOLs are considered experts on certain topics, they're often regarded as trustworthy and authentic. Her fans rely on her as an authority figure in the beauty space. If she were to post a cooking video, it might not be well-received by her community. For instance, Hill's YouTube channel is dedicated solely to beauty trends and products. Hill was ultimately more than just another influencer to Becca Cosmetics - she was a KOL, or key opinion leader.Ī KOL is similar to an influencer in regards to follower size, but a KOL has a more targeted audience. The product was extremely successful, breaking Sephora's record for most-purchased product on its first day of release.īecca Cosmetics could have chosen another influencer to collaborate with, but the brand knew Hill had a specific niche community they wanted to reach. ![]() She wears a sky blue long-sleved shirt and long pants as a same color, white socks and shoes as the same color as well.In 2015, Becca Cosmetics partnered with Hill to create a limited-edition highlighter known as "Champagne Pop". Martha has reddish-brown hair and she has green eyes. Her catchphrases include "Don'tcha know", "for corn sakes" and "Gee-golly". She is also a big fan of Elvis Presley and has a collection of music, souvenirs and merchandise in the house. Martha is an active role model to her daughter Kelly and often spends mother-daughter time with her when Bobby and Howard aren't present. Martha sets a specific time of day to spend quality time with Bobby and is usually the one to put him to sleep at night when Bobby ends the day on good terms. Martha is well devoted to her family and it is evident in the hard work she does daily around the house. Originally a typical house wife to Howard, she works as a skating waitress at Big Roy's Foot Long Hot Dogs restaurant. Martha speaks with a strong North Central American English/Scandinavian accent making her distinctive from all of the other characters of the show. ![]()
0 Comments
Leave a Reply. |